I didn’t stumble into product design — I reverse-engineered my way in.

Trained in applied math and sociology, I think in systems and design for real human behavior. I build 0→1 products in high-pressure, ambiguous environments, obsessing over complex workflows, interaction quality, and the last 25% that separates 'working' from 'great.

B2B + B2C + SaaS +
0→1 Startups
B2B + B2C + SaaS + 0→1 Startups
📍Berlin, GERMANY
full work authorization

∙ Product Designer, 2022-2024

∙ Product Designer, 2022-2024

Designing New Product Surface

Designing a New Product Surface

Turning AR creation into live, repeat use

B2C

B2C

0→1 Product

0→1 Product

High Ambiguity

High Ambiguity

Product Expansion

Product Expansion

project details

project details

∙ Product Designer, 2021-2022

∙ Product Designer, 2021-2022

From Spreadsheets to SaaS: Designing Order from Complexity in AdTech

From Spreadsheets to SaaS: Designing Order from Complexity in AdTech

In a high-stakes 11-month sprint, I helped transform Centra from a set of disconnected spreadsheets into a scalable AdTech SaaS platform - redesigning complex workflows, leading mobile adaptation, and building a design system that brought structure, speed, and clarity to a chaotic B2B space.

In a high-stakes 11-month sprint, I helped transform Centra from a set of disconnected spreadsheets into a scalable AdTech SaaS platform - redesigning complex workflows, leading mobile adaptation, and building a design system that brought structure, speed, and clarity to a chaotic B2B space.

Design system

Design system

MVP to Launch

MVP to Launch

B2B

B2B

SaaS

SaaS

project details

project details

FREELANCE Web Designer, 2025

FREELANCE Web Designer, 2025

Code-assisted no-code development

Code-assisted no-code development

How I designed and developed a bilingual, CMS-powered artist portfolio without a developer - delivering a dynamic, editorial-quality site that empowers the artist’s team to update content independently.

How I designed and developed a bilingual, CMS-powered artist portfolio without a developer - delivering a dynamic, editorial-quality site that empowers the artist’s team to update content independently.

Web-design

Web-design

Framer

Framer

CMS

CMS

project details

project details

/HMU: open for meaningful new challenges. Human interaction goes first, with design interaction to follow. Let’s talk to figure our way to synergy in shaping the future of digital products.

War in Ukraine is still on. Here’re some ways to support us

/HMU: open for meaningful new challenges. Human interaction goes first, with design interaction to follow. Let’s talk to figure our way to synergy in shaping the future of digital products.

War in Ukraine is still on. Here’re some ways to support us

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